Tel Aviv, Israel & Detroit, Michigan — September 19, 2014 — Julie Vino Fashion House announces Le Salon Bridal as their exclusive distributor for the North American market. With a highly experienced executive team, Le Salon has been successful servicing its retail customers in Metro Detroit, Northwest Indiana, and Chicago, Illinois.

Style 703 - Daniella

Style 703 – Daniella by Julie Vino

“Representing Julie Vino as a distributor is a natural progression for us due to our efficiencies of our teams,” says Jonas Pascua, Marketing Director for Le Salon. “Not only can our staff represent and service customers in our local retail channels but with our intimate knowledge of Julie Vino and her collections, we can in turn service other boutiques in North America effectively to carry and succeed with the line.”

“We’re excited to work with Le Salon. With their retail experience and success in the industry, they bring a unique perspective and many growth opportunities that other distributors simply didn’t provide,” shared Hadass Shaked, Marketing Consultant for Julie Vino. “We’re excited for them to take the brand to the same level in North America as we have done in Israel. Plus have their support to be highly responsive to our retailers in the American market,” said Julie Vino.

In conjunction with Julie Vino’s launch of the Provence Winter 2015 collection, leadership teams from both Le Salon & Julie Vino will be showing at New York International Bridal Week in Pier 92, from October 11th through October 14th, 2014.

ABOUT JULIE VINO

Julie Vino is an Israeli Haute Couture fashion house dedicated to bridal fashion and evening wear. Julie Vino started her brand in 2008 and quickly became one of the top bridal designers in Israel. Her fashions are now available internationally with 8 exclusive boutiques in Europe and North America with plans to expand to an additional 10 partnering boutiques by 2015. The company specializes in the bespoke wedding dress tradition with an emphasis on quality tailoring that sculpts to the body for a more feminine and slim fit while using exclusive fabrics from around the world for each collection. Known for their attention to detail, the Julie Vino studio specializes in embroidery that adds texture and levels of luminosity when photographed.

ABOUT LE SALON

Founded in 2010 in Royal Oak, Michigan, Le Salon’s experienced executive team led its rapid growth and moved to its location in Birmingham, Michigan in 2012 while servicing select brides at its satellite location at the Four Seasons, Chicago, Illinois. In January 2013, it opened its retail location in Valparaiso, Indiana. Designers it has carried in the past include Rosa Clara, Jenny Packham, St Pucchi, Maria Karin, Junko Yoshioka, Rafael Cennamo, Allure, Watters & Justin Alexander. Le Salon Bridal is currently headquartered in the commercial district of Southfield, Michigan. Its centralized custom CRM & POS system operates all of its store locations including its online divisions ChiChiStyles.com for bridesmaids & LSEnvy.com for evening wear and bridal. It has also launched Fashion Feed – Le Salon’s web and print publication, celebrating wedding fashion and local real wedding stories.

CONTACT

Le Salon | Jonas Pascua | 248-835-6231 | info@lesalonbridal.com
Julie Vino | Hadass Shaked | +972 54-642-1883 | hadass@tailor-made.co